Why Screenwriters Make the Best Organizers: Using Storytelling to Build Empathy

When you watch that six-minute silent montage at the beginning of Pixar’s UP, you probably start sobbing like a small child. But why? Great storytellers know how to build empathy between a character and an audience, and they know how to do it quickly. This training will break down storytelling technique used by screenwriters and teach you how to apply that same technique for more effective organizing, from email to fundraising to video. Instead of using boilerplate messaging like, “Demand blank now,” this training will teach you to tell riveting stories with clear stakes that will move your audience to action.

Trainer