The online laboratory: Perfecting your outreach through email testing

Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away. In this session, attendees will learn the basics of email testing, including what defines effective testing, what tools they need to get started, testing best practices, how to determine if a test was statistically significant and how to apply testing results to refine successful email practices.