Small-scale Facebook Campaigns for Better Email Performance

Email remains the medium of choice for digital organizers to communicate with their list. But your members only spend a fraction of their day in their inboxes. We have multiple studies showing that users who see Facebook ads are more likely to donate to a fundraising email. By communicating with your email list with Facebook ads, you can improve email performance—even on a small budget. In this session, we’ll present a step-by-step guide to building and analyzing a campaign around this cost-effective tactic.

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