We’re Not Upworthy: Social Media for Organizations With No Money, Time or Resources
Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Friday, Jul. 17 7:30 PM (Eastern)
Ends: Friday, Jul. 17 8:45 PM (Eastern)
Social media can be a fickle and frustrating beast, especially for organizations that don’t have a lot (or any) money, staff or time to put into mastering its constantly changing best practices. And yet, when it works, it can be one of the most cost-effective ways for small organizations to reach new audiences and expand their base. We’ll teach you how to optimize the time you spend on your organization’s Facebook page and Twitter account so your reach is growing and your content is designed to get in front of as many of your followers as possible.
Trainers
Beth Becker
Beth brings 20+ years of communication and marketing background to politics where she has consulted for numerous House campaigns, non profits and unions. Beth travels the country doing 2 and 3 day digital organizing trainings and working with clients on implementing a digital strategy that respects their organizational goals. As a contributing blogger at epolitics.com and avid activist, Beth shares her knowledge to help the progressive movement use digital with offline to win. In her downtime she can be found at the nearest shoe store, a Nats game or country concert.
Hilary Woodward
Hilary oversees the National Women’s Law Center’s social media, email advocacy program and website –– coordinating strategic online campaigns that advance policies and laws to help women and girls achieve their potential throughout their lives. She previously was the senior communications strategist at Jobs With Justice. Hilary has worked at every kind of organization in D.C. doing print and digital communications for the past 15 years. She lives in Maryland with her husband and two objectively adorable sons, who are Instagrammed just as much as you’d expect.