Digital Advertising for Campaigners (Sponsored Training)
Session Type(s): Training
Training Tag(s): Basic Online Organizing, Advanced Digital Organizing
Starts: Thursday, Aug. 2 3:30 PM (Eastern)
Ends: Thursday, Aug. 2 4:45 PM (Eastern)
Over the past few cycles, progressives have fallen behind on digital advertising—even as voters are increasingly spending their time online. In previous election cycles, Republican campaigns have outspent Democrats online, allowing the right to seize the online conversation and define progressive candidates on their own terms. At the same time, many progressive campaigners have kept their distance from online advertising, relying on consultants and outside advisers instead of building in-house teams of digital staffers and building a larger digital infrastructure. To start reclaiming the internet, join Priorities USA for this introductory look at digital advertising and learn how to apply these best practices to your work. This training is sponsored by Priorities USA.
Trainers
Elyssa Feder
Elyssa Feder is the Executive Director of Rising Organizers and Rising Organizers Action. She has over a decade of experience as an organizer and trainer, and has held roles as the Training Director for EMILY’s List and Deputy Training Director at Priorities USA, the largest Democratic Super PAC. While at EMILY’s List, she created multiple new training programs, including the Ignite Change Fellowship, which trains women from underrepresented communities to increase their presence in political office and grow the pipeline of candidates of color. She co-founded Rising Organizers in 2016 to provide core grassroots organizing skills to emerging activists and organizers. The organization has since gone on to train 3,000 individuals and hold ten intensive community organizing fellowships, with alumni now organizing in states across the country. In 2020, Elyssa was recognized for her work by being named one of Washingtonian Magazine’s 40 Women Under 40.
Madeline V. Twomey
Madeline is a marketing professional with nearly a decade of experience providing strategic counsel to top political organizations and Fortune 100 companies, including Bloomberg Philanthropies, EMILY’s List, Uber, Hillary for America, the DCCC, and the DNC. Currently, she helps train the progressive community on digital advertising as Priorities USA’s Director of Training and Fellowships. Previously, Madeline was Director at Bully Pulpit Interactive where she helped raise money, win elections, and bolster reputations. She is a veteran of four political cycles, one presidential campaign, has launched organizations and managed budgets up to $100MM. Her work has led to six Pollie awards and she has spoken at Netroots Nation, RootsCamp, America Votes State Summit, GW Women in Business and Campaign Tech East conferences.