Nice for What? Using The Team App and Social Trust to Organize in Marginalized Communities
Session Type(s): Training
Starts: Saturday, Aug. 4 10:00 AM (Eastern)
Ends: Saturday, Aug. 4 11:15 AM (Eastern)
Social trust is the key to relational organizing, and now more than ever, we must empower volunteers to use their social networks for good. Marginalized communities tend to be tight-knit groups of people who value trust and relatability. Team is an app that allows you to activate your supporters into trackable, manageable digital volunteers who can help you reach voters you cannot reach anywhere else. As organizers, we have to meet people where they are — online. In this session, you’ll learn how to direct your digital volunteers in friend-to-friend communication on Facebook and over text – the mediums they actually use to talk to their friends! In particular, we’ll focus on leveraging digital to help you conduct true, trust-based relational organizing with respect and authenticity.
Trainer
Shola Farber
Shola Farber is an organizer and a technologist who believes in the power of people-centered tech to build a more inclusive democracy. After completing her masters in public policy and international law, Shola served in the Obama Administration, worked on the business side at POLITICO, and was a regional director for HFA. In late 2016, Shola co-founded The Tuesday Company to revolutionize how we activate supporters into trackable manageable digital volunteers. Tuesday’s Team app allows candidates, nonprofits, and unions to build community around take meaningful action that meets people where they are.