How Immigrants are Using Facebook Messenger to Build a Movement—and How You Can Too

Facebook Messenger bots are an exciting new tool for growing and engaging your online audience through campaigns. In this session, organizers will present a case study of how Messenger bots helped move Spanish-speaking adults and workers to take offline action to demand driver’s licenses for undocumented immigrants in various state-wide campaigns. Learn how you can use Messenger bots to separate yourself from the inundation of emails and P2P texts, communicate with your base in innovative new ways, and reach diverse audiences that don’t respond well on other communication platforms.

Familiarity with Facebook, Facebook Ads, peer-to-peer and broadcast texting and messaging is recommended. More advanced usage and familiarity with API is beneficial.

Moderators