Illusions of Ubiquity: Creative Digital Advertising for Campaigns and Advocacy

Political and advocacy campaigns use digital advertising in a range of creative ways. We’ll examine how ads can help with testing, fundraising, persuasion, recruiting, mobilization, GOTV and more. We’ll dig into questions including: What is addressable advertising and what are its limits? How can digital ads help a fundraising email perform better? How can they help you build a messaging strategy, or turn out the right voters? What options lie beyond Facebook and Google? How can careful targeting help stretch a thin budget? And, how do you create an “illusion of ubiquity”? We’ll dive into these topics and more, inviting participants to share their own creative digital advertising experiments.

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