Illusions of Ubiquity: Creative Digital Advertising for Campaigns and Advocacy

This training will explore a range of creative ways political and advocacy campaigns use digital advertising in the real world today. We’ll examine how ads can help with testing, fundraising, persuasion, recruiting, mobilization, GOTV and more. We’ll dig into questions including: What is addressable advertising and what are its limits? How can digital ads help a fundraising email perform better? How can they help you build a messaging strategy, or turn out the right voters? What options lie beyond Facebook and Google? How can careful targeting help stretch a thin budget? And, how do you create an “illusion of ubiquity”? We’ll dive into these topics and more, inviting participants to share their own creative digital advertising experiments.

Moderator