Integrating Digital Advertising into Campaigns for Candidates and Causes

Digital campaigners face a sometimes overwhelming set of choices when they consider digital advertising these days. Facebook/Instagram, YouTube, programmatic, search, local media, paid influencers, enewsletters, internet radio, OTT…where to start, and should you start at all? This interactive session will help participants work through the possibilities and limits of different paid online promotion channels for their own advocacy or electoral campaigns. We’ll start at the strategic level and dig down into the nitty gritty of content, metrics, testing, budgets, feedback loops, internal advocacy and more from there. Expect an interactive discussion, since as a group, we’ll know more than any of us individually.

Moderator