Extreme Makeover, Website Edition: How to Optimize Your Website and Reach Your Campaign, Fundraising and Engagement Goals
Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Saturday, Jul. 16 4:00 PM (Eastern)
Ends: Saturday, Jul. 16 5:15 PM (Eastern)
Websites are an integral way to communicate with your audience and engage them to take action, from signing petitions to donating money to spreading the word about your organization. But most people don’t know how to lay out their website to get more supporters to sign those petitions, donate that money and spread the word. We’ll walk you through best practices in website design, including how best to lay out a form, how to get someone to click a button, how to best orient your audience around a campaign and why it’s important for your website to be responsive.
This training is suited for anyone who wants to learn more about how they can leverage a website to be a tool for increasing engagement, fundraising and outcomes. This session is open to any position, not just designers and developers.
Trainers
Debra Cleaver
Debra Cleaver has been working at the intersection of technology and democracy since 2004. She is the founder of VoteAmerica, Vote.org, ElectionDay.org, Long Distance Voter, FutureVoter.com, and Ready Set Vote. She’s an alum of both Y Combinator and Pomona College, and a former DRK distinguished entrepreneur. Debra’s work has been featured in The New York Times, Washington Post, MSNBC, C-SPAN, WIRED, SOCAP, Bloomberg, BBC, Buzzfeed News, Forbes, and more. When she’s not working or sleeping, Debra can be found hanging out in San Francisco with her her 19 year old cat, Ramona Quimby Cleaver (aka Mona).
Other sessions: Using SEO for Social Change, Profit and Fame