How Successful Application of Data was Used to Win in 2012
Session Type(s): Panel
Starts: Friday, Jun. 21 1:30 PM (Eastern)
Ends: Friday, Jun. 21 2:45 PM (Eastern)
Each cycle, campaigns use data in new and improved ways. In 2012 voter data was king for helping identify and persuade voters, as well as for online persuasion advertising, list building, GOTV and donor solicitations. This panel will tell the story of how advocacy groups, progressive data warehouses, online advertising networks, campaigns, consultants and activists came together and won in 2012 using data.
Moderator
Christopher Massicotte
Christopher Massicotte is the Chief Operating Officer of DSPolitical, the first voter targeted online advertising network specifically for Democrats and Progressive Organizations. Previously Chris was Vice President of Sales and Marketing at NGP VAN Inc. and is a veteran of numerous campaigns including Congressman and candidate for the New Jersey Special Senate election Rush Holt. Chris is a leader in the fight for LGBT equality and holds a position on the campaign board of the Gay and Lesbian Victory Fund.
Panelists
Gayatri Bhalla
At Catalist, Gayatri serves as COO and oversees operations and strategic partnerships. She began her career on Capitol Hill followed by work as a State Organizing Director for the National Association of Securities and Commercial Law Attorneys. Gayatri earned her MBA from the Yale School of Management and went on to a career in management consulting and marketing strategy. She has advised the digital strategy for Fortune 500 companies including GlaxoSmithKline, GM, Fleet Bank (now Bank of America), MorganStanley, AT&T, Pfizer, Federated, MedImmune, bioMerieux, Siemens Medical, and sanofi-aventis. Gayatri earned a B.A. in Political Science from the University of California, Berkeley where she was an ASUC Senator and inducted into the Prytanean Society and the Order of the Golden Bear. She was an Olin Research Fellow and earned an MBA from Yale University and served as an Advisor on the Goldman Sachs/Yale School of Management Non-Profit Ventures Fund.
Sarah Flowers
In 2011-2012 the American Association of Political Consultants named Sarah “Most Valuable Player” for leading the defeat of Mississippi’s “personhood” initiative, and in helping run Planned Parenthood Action Fund’s / Planned Parenthood Votes’ political operation. An independent expenditure The Sunlight Foundation ranked as 2012’s most efficient. She also led the firm’s successful efforts to return the Colorado House to Democratic control and Minnesota’s historic defeats of proposed Constitutional Amendments requiring voter ID and fully banning marriage equality.
For more than a decade, Sarah has been a political consultant specializing in television and film. She has worked for clients across the country, including Vermont Governor Peter Shumlin, former New Mexico Lt. Gov. Diane Denish; Oregon Secretary of State Kate Brown; the Missouri, Oregon and Minnesota Democratic Caucuses; The Democratic Governors Association; Planned Parenthood Federation of America and The Nature Conservancy.
Heather Holdridge
Heather has been with Planned Parenthood since 2011, currently serving as National Director of Digital Content and Campaigns team. Previously, she was VP of Digital at Fenton Communications, where she led the DC office’s digital practice. Earlier in her career, Heather served for four years as the director of political advocacy for Care2 and she was also a partner and online organizing director for the Carol/Trevelyan Strategy Group (CTSG), instrumental in developing and growing CTSG’s Creative Multimedia department, including serving as executive producer and co-writer for several Pollie-award winning campaigns.
Prior to Fenton, Heather served for four years as the director of political advocacy for Care2. She worked to connect Care2’s millions of members to non-profits doing political work and advocacy campaigns. She led the effort to develop Care2’s Election2008 Channel.
Heather was also a partner and online organizing director for the Carol/Trevelyan Strategy Group (CTSG), instrumental in developing and growing CTSG’s Creative Multimedia department, including serving as executive producer and co-writer for several Pollie-award winning campaigns.
Other sessions: State Battles 2013: Fighting Together to Block the Right-Wing Agenda
Jamie Ruth
Jamie Ruth is an Account Manager for the Government and Politics team at Facebook, where he focuses on driving strategic marketing initiatives with political organizations, government agencies and advocacy groups. Jamie managed Facebook’s relationship with Obama for America and other Democratic campaigns during the 2012 election cycle, accelerating the adoption of Facebook’s latest product innovations among political advertisers. Prior to Facebook, Jamie was a Senior Strategist at Trilogy Interactive, where he advised high-profile Democratic campaigns and progressive organizations on online advertising and other digital strategies. Jamie holds a bachelor’s degree in Political Science and Economics from the University of Michigan.