Best Practices in Digital Analytics: Using Website and Social Media Testing to Optimize for Virality

In recent years, using A/B testing to drive more actions from email campaigns has become a common best practice amongst digital campaigners. But most people haven’t yet cracked the nut on how to use A/B testing to increase a campaign’s virality and reach a wider audience beyond their existing email list.

In this training, we’ll explain what virality actually is, show you how you can use website and social media A/B testing to increase it, and go over some real examples of how organizations have done this. We’ll conclude with a workshop where you’ll have a chance to optimize your own simulated campaign and make it go viral.

Trainers