How to Get Coverage in Spanish Language Media
Session Type(s): Training
Training Tag(s): Communications
Starts: Saturday, Jul. 18 4:30 PM (Eastern)
Ends: Saturday, Jul. 18 5:45 PM (Eastern)
Spanish language media outlets are springing up throughout the country, and if your issue or candidate is not appearing in these outlets, you’re not communicating with a significant and important constituency. Don’t miss reaching out to valuable allies because you don’t speak Spanish or don’t know where to start. Learn the basics of finding reporters, building relationships with Spanish language media outlets and getting your issues or candidates some coverage.
Trainers
Chuck Rocha
Chuck Rocha is from Texas and began his career as a union worker and became the youngest officer elected there He was later appointed as the National Political Director of the United Steel Workers of America in which he managed a $30 million dollar budget.
In 2009, Chuck founded Solidarity Strategies, a political consulting firm that specializes in campaign services including mail, phones, media, and general consulting.
Chuck is a graduate of the Harvard University Trade Union program. He has served on the board of the Congressional Hispanic Caucus Institute and the Labor Council for Latin American Advancement and is a Fellow for the Center for National Policy.
Chuck frequently appears on the news providing insight on Latino and current political issues and races. He is a regular contributor to MSNBC and FOX News as a Latino vote expert and as a democratic strategist.
Jocelyn Torres
Jocelyn Torres is pretty much a native Nevadan. She moved to Las Vegas with her parents and younger brother in hopes of making Nevada their home. After graduating from the University of Southern California with a degree in public relations and political science, she returned to Las Vegas making it a point to do something positive in her community no matter how small. Before becoming the communications director at Battle Born Progress (formerly ProgressNow Nevada), she worked with Nevada Assemblywoman Lucy Flores. She is currently a member of the Sunrise Manor Town Board. In addition she is a member of the Metro Multicultural Advisory Council, and a mother of a four-year-old daughter.