Metrics for Online Organizers: Is Your Sh*t Working?
Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Friday, Jul. 17 12:00 PM (Eastern)
Ends: Friday, Jul. 17 1:15 PM (Eastern)
Are you posting, Tweeting, emailing and wondering if what you’re doing is working? This workshop will provide tools and tactics for getting the kind of information you need to focus your limited resources where they can get the biggest bang. We’ll highlight quick and dirty ways to get the data you need to shape strategy and discuss quick ways to use things like Google Analytics and Twitter Analytics. How can you set up your campaign to track which allies are coming through and which aren’t? What email metrics should you track to ensure your email isn’t going to spam? We’ll provide sample worksheets for tracking metrics, as well as a priority list if you have to choose just one or two things to track.
Trainer
Hannah Roditi
Hannah Roditi, Executive Director, Social Movement Technologies. Long-time union, community and faith-based organizer. Has designed and led social media training for groups from D.C. to Oakland as well as on-line trainings with up to 500 organizers, including in Spanish and bilingually for mixed language groups. Works with unions and organizing groups across the country to help them ramp up with social media to build power and win campaigns. The use of new tech tools to strengthen on-the-ground organizing and ramp up pressure on targets is a passion of Hannah’s.
Other sessions: Using Powerful Tools to Ramp up Your Organizing Game on Twitter