Oppositional Messaging: How to Marginalize your Opponents While Uplifting Your Values
Session Type(s): Training
Training Tag(s): Communications
Starts: Friday, Jul. 15 10:00 AM (Eastern)
Ends: Friday, Jul. 15 11:15 AM (Eastern)
Organized racist movements use sophisticated messaging platforms to advance their bigoted agenda. Pushing back in this political climate requires effective, consistent messages to marginalize your opponents, frame the issue based on your vision and values, and reclaim the debate. In this session, participants will learn how to identify effective oppositional messaging, how to break down the tactics and talking points of your opponents and how to build oppositional messaging frames. We’ll also talk about pitfalls to avoid as we share lessons drawn from real examples of effective responses to organized anti-immigrant and anti-Muslim movements in the United States.
This training is for anyone who speaks to the media about progressive campaigns and receives pushback, particularly from organized racist opposition. The training is open to all levels of experience in communications and media work.
Trainers
Kalia Abiade
Kalia Abiade is the Advocacy Director at the Center for New Community, a national research and advocacy organization based in Chicago. There, she spearheads efforts equip and mobilize grassroots organizations and national coalitions to challenge organized nativism and racism in public discourse and policy. She brings to this work more than a decade of journalism experience and is the managing editor of CNC’s blog, Imagine2050.org (Twitter: @imagine2050).
Lindsay Schubiner
Lindsay Schubiner is the Senior Program Manager at the Center for New Community, a national research and advocacy organization based in Chicago. At CNC, Lindsay works to expose and counter organized nativism in the U.S., and supports state and local groups in doing the same. Lindsay previously served as a Congressional staffer handling housing, health, and immigration policy, and managed advocacy for sexual health and rights at American Jewish World Service. Lindsay has advocated with directly impacted community members to fight for driver’s licenses for all DC residents, regardless of immigration status, and to stop deportations of local residents. Lindsay holds a Master of Science degree from the Harvard T. H. Chan School of Public Health.
Other sessions: Refugee Rights: How the Anti-immigrant and Anti-Muslim Movements Target Refugees (And What We Can Do)