Beyond A/B Testing: Upping Your Digital Analytics Game
Session Type(s): Training
Training Tag(s): Advanced Digital Organizing
Starts: Saturday, Aug. 12 1:30 PM (Eastern)
Ends: Saturday, Aug. 12 2:45 PM (Eastern)
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing, and making data-informed decisions. But is there more you could be doing? This training will cover advanced digital analytics practices: best practice testing, multi-stage testing, multivariate testing, challenges with ad testing, and effective test tracking.
Attendees should be very familiar with A/B testing and how analytics can help guide a digital program.
Trainers
Sandhya Anantharaman
Sandhya Anantharaman is a Co-Director of the Universal Income Project, where she works to build progressive California strategy for universal basic income. Sandhya leads the Universal Income Project grassroots organizing work, working with hundreds of artists, writers, technologists, and activists to build support for the policy.
Sandhya got her start in politics as a grassroots organizer on the Obama campaign, proceeding to work on Democratic campaigns for Senate, Governor, and Georgia state legislative races. She’s worked with major digital advocacy organizations on analytics and experiments, most recently at Color of Change, and trains on analytics with Wellstone.
Other sessions: A Progressive Vision of Universal Basic Income
Jim Pugh
Jim Pugh is the founder and CEO of ShareProgress, a social-good startup that’s helping progressive organizations use the power of data and technology to grow their base and win their campaigns. He is a co-founder of the Universal Income Project, and previously served as the Director of Analytics and Development for President Obama’s Organizing for America (OFA) and the Democratic National Committee. Jim has a Ph.D. in distributed robotics from the Swiss Federal Institute of Technology in Lausanne, Switzerland.
Other sessions: Using SEO for Social Change, Profit and Fame!