Everything for Everyone: Abundance Messaging for Progressive Wins
Session Type(s): Training
Training Tag(s): Communications
Starts: Friday, Aug. 3 5:15 PM (Eastern)
Ends: Friday, Aug. 3 6:30 PM (Eastern)
The opposition wants us to believe there isn’t enough of anything to go around. We know that’s not true, but our messaging often reinforces the idea that there are not enough resources—or even respect—for everyone. For example, we challenge mass incarceration by pointing out how prison costs more than college. But do we want to send more people to college than prison because it saves money? Would we want mass incarceration if it cost less? Of course not! Join this training to understand the problem with messaging for scarcity, workshop alternative messages and co-create next steps for moving our movements toward abundance thinking and language so we can not only believe that there is enough of everything for everyone, but make it true.
Trainers
Amanda Cooper
Amanda asks herself and the people she works the tough questions about communications, making sure they are reaching the right people with the right message at the right time. She has recently provided this service for clients like the ACLU of Northern California, Forward Together, The San Francisco Office of Transgender Initiatives, and the Ella Baker Center for Human Rights.
She has more than fifteen years of experience working with organizations in labor, legal rights, children’s services and food insecurity. She has placed thousands of stories in every medium of the mainstream press and created buzz for campaigns in social media and progressive media.
Irene Rojas-Carroll
Irene Rojas-Carroll is the Communications Manager at Bay Rising, a regional alliance of community groups organizing voters of color in the Bay Area. Irene designs curriculum and consults on communications strategy and media relations for the racial, economic, and environmental justice groups that form Bay Rising. She has also worked with the ACLU of Northern California, the Greenlining Institute, the Brown Boi Project, and student organizing projects on racial, gender, labor, and environmental/land justice issues.