Building Powerful Digital Communities: Inspiring Action and Long-Term Engagement

Powerful online communities are key to successful field and digital organizing. With online communities, volunteer fervor does not disappear after a single election or fundraising cycle. Instead, these organized networks serve as structures for long-term progressive power-building. Through relational organizing, these communities expand supporter networks and activate hard to reach supporters, increasing democratic participation – especially amongst young people and communities of color. Our session gives seasoned and first-time field organizers clear takeaways on building long-term relationships with supporters, creating action-producing content, and using tracked data to refine communication and facilitate rapid message experimentation.

This session is valuable for those interested in forming digital communities and using relational organizing to better engage volunteers. Both seasoned and first-time field organizers will learn clear takeaways on how they can activate their supporters online and keep those supporters engaged.

Moderators