Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Friday, Jul. 12 1:30 PM (Eastern)
Ends: Friday, Jul. 12 2:30 PM (Eastern)
You know how to boost a Facebook post, but do you really know the many ways that digital ads can support your advocacy or campaign? This training will cover innovative targeting, testing and promotion strategies designed to reach the right people with the right messages at the right time. Need to connect with grasstops influencers? Convince decision makers that EVERYONE’s talking about your issue? Use social media to boost your fundraising emails? Barrage reporters with your messaging? This training will show how advertising on Facebook, Twitter, Instagram, LinkedIn and other channels can help you win.
Attendees should have a basic knowledge of Facebook, Twitter and Instagram and an interest in expanding their outreach beyond that.
Emily got her start in politics working on then-Mayor Cory Booker’s Special Senate Election in 2013. When he ran for a full term in 2014, Emily took over the Operations Team, serving as the Director of Operations through his decisive 11-point victory in November 2014. At that point, Emily moved over the Senator Cory Booker’s Senate office, working as his State Scheduler.
She joined the 50+1 team in 2016 as a fundraiser, helping a number of local and state-level candidates raise the resources they needed. In late 2016, she took on significantly larger digital responsibilities, moving over to digital entirely in early 2017.
Since then, Emily has built and run 50+1’s digital team, which includes developing a massive digital advertising program, responsible for placing more than half a million dollars worth of ads in the 2018 Primary Election alone.
Emily graduated from Trinity College in Hartford, Connecticut. She was born and raised in New Jersey, which is also the birthplace of icons such as Bruce Springsteen, Frank Sinatra, Meryl Streep, and canned soup.
Other sessions: You’re Better than Boosted Posts: Digital Ads 101