Diversifying Our Lists: Acquiring “Hard-to-Reach” Communities with Smart Targeting and Relevant Creative

For our progressive movement to win, we know that marginalized communities—including people of color, queer and trans communities, working people, and women—must be centered, especially in our digital programs. Unfortunately, traditional strategies to grow organizational and campaign lists often end up acquiring the same homogenous groups of (white, cis/het, upper middle-class) “liberals” who don’t reflect the true diversity of our movements or leadership. In this training, we’ll show you how to design targeting and develop creative that helps you engage traditionally “hard-to-reach” communities through your digital advertising program.

This training is intended for those with at least a basic understanding of digital list-building acquisition strategies and platforms. Ideally, you have executed or developed copy or creative for acquisition programs in the past and are looking to further develop your skills.

Moderators