Give Them a Warm Welcome: How to Build a Welcome Series

All too often organizations and campaigns are so focused on getting people on their list that they forget about what happens once they’re there. Start off on the right foot with new subscribers by implementing a welcome series that will cultivate a long-lasting relationship with your audience from the get-go. This training will walk through the basics of welcome series strategy from content to targeting and everything in between to ensure your new subscribers feel, well, welcomed!

This training is for those with a basic understanding of email and marketing best-practices.

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