Using the Race Class Narrative and Deep Canvassing to Beat Trump and Save Our Democracy
Session Type(s): Panel
Starts: Thursday, Aug. 13 12:00 PM (Eastern)
Ends: Thursday, Aug. 13 12:50 PM (Eastern)
It’s the election of our lives. We all want to know what it will take to beat Trump and lay a solid foundation for progressive governance. What kinds of tested narratives should we use this fall to break through, and how should we be talking with voters to both persuade and drive turn out? What does it take to innoculate conflicted voters on Trump, build support for our progressive agenda and motivate engagement from our ideological base? The organizers, researchers and thought leaders on this panel will unpack what the Race Class Narrative and Deep Canvassing are, what testing tells us about their efficacy, and demonstrate how to apply them on doors, phones, tweets, ads and everything in between to win in November. This session will include results from a multi-state experiment in battleground states.
Moderator
Mehrdad Azemun
Mehrdad Azemun is Senior Strategist at People’s Action, an economic and racial justice organization working in 30 states and at a national level. Mehrdad has over 20 years of experience running electoral and legislative campaigns with immigrant communities at the state, regional, and national/federal level. His roots are in the immigrants rights movement and community organizing.
Mehrdad ran a successful Deep Canvass program in North Carolina, Pennsylvania and Michigan in fall 2019 that focused on immigration and health care. He is helping build People’s Action’s electoral program for this fall.
Mehrdad is an immigrant from Iran.
Other sessions: Proven Persuasion: How to Apply Deep Canvassing to Win in 2020 and Beyond
Panelists
Ella Barrett
Ella is one of the country’s leading experts in grassroots innovation and voter persuasion through deep canvassing. She previously served as the National Field Manager at the Los Angeles LGBT Center, where she led the landmark study in collaboration with SAVE Dade. Through this work, Ella and her team proved deep canvassing as an effective tactic to make lasting change in voters’ minds. Ella blends 15 years of organizing and management experience with a love for building healthy, innovative teams and systems to create measurable social change. Currently, on the founding team of the New Conversation Initiative, she is working to transform the electorate by developing models that allow organizers and activists to have compassionate persuasion conversations.
Other sessions: Proven Persuasion: How to Apply Deep Canvassing to Win in 2020 and Beyond
David Broockman
For identification purposes only: David Broockman is an Associate Professor of Political Science at UC Berkeley. He has previously worked for the Analyst Institute, New Organizing Institute, CREDO, and the AFL-CIO.
Anat Shenker-Osorio
Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.
Anat delivers her findings packed in snark at venues such as the Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation and LUSH International.
Her writing and research is profiled in The Atlantic, Boston Globe, Salon, The Guardian and Grist among others. She is the author of Don’t Buy It: The Trouble with Talking Nonsense About the Economy.