Online Actions that Matter: Strategies for Digital Engagement in the Time of COVID
Session Type(s): Training
Training Tag(s): Experienced Online Organizing
Starts: Friday, Aug. 14 4:00 PM (Eastern)
Ends: Friday, Aug. 14 4:50 PM (Eastern)
Your members, or the people on your email list, are looking for meaningful things they can do to fight for a better world. Don’t just ask them for donations—give them opportunities to stand up to corporate power, pressure elected officials and elevate marginalized voices, all while social distancing (and largely even at home). Designing meaningful online actions is an essential part of any organization’s strategy during COVID-19 and beyond. In this training, we’ll share some examples of creative online actions your list can do: from hashtag takeovers and Twitter campaigns to powerful online petitions, decentralized research and online gatherings.
Trainers
Elana Levin
Elana is Program Director at New Media Mentors, the official trainings partner of Netroots Nation. Through NMM progressive organizations can access training in social media skills any time online.
Elana joins New Media Mentors after serving as digital director for labor unions and community based organizations and has lead trainings for over 4,000 progressives as co-founder of the Organizing 2.0 conference.
Listen to Elana’s podcast about the intersection of comics, nerd culture and social change, Graphic Policy Radio, on any podcast platform.
Elana tweets about the labor movement, New York politics, online organizing and superhero comics at @Elana_Brooklyn.
Aaron Narraph Fernando
Aaron Narraph Fernando is a 19-year-old organizer with Queens Democratic Socialists of America and student at Macaulay Honors College at John Jay College of Criminal Justice. In the aftermath of nationwide protests surrounding George Floyd’s death, he released a spreadsheet of New York City elected officials who had taken campaign contributions from law enforcement unions. It went viral, kickstarting numerous campaigns across the country pressuring politicians to swear off law enforcement money. To date, more than 20 NYC elected officials have pledged to donate more than $66,000 in contributions. His website is aaronnf.com.