Political Graphic Design 101: A Quick Start Guide
Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Thursday, Aug. 13 4:00 PM (Eastern)
Ends: Thursday, Aug. 13 4:50 PM (Eastern)
It’s 2020 and political visual design is EVERYWHERE. Ever wonder how you can get someone to stop and look at your design? Do you know your design looks amateur but don’t know how to fix it? Why do you stop and look at some billboards, but not others? How can 2D lines make us feel layered emotion? Why did you decide to not recycle one of those political mailers you got? We’ll cover how humans process visual information and what motivates us to act. This training will cover the basics of photo-based design and help you improve your understanding of the visual communications that surround you.
Trainers
Candice Dayoan
Candice is an award-winning Vice President of Creative for 50+1 Strategies, a civic engagement, campaign strategy, management, and community mobilization consulting firm based in Oakland, CA. In 2019, she was honored by the American Association of Political Consultants as a Top 40 under 40 Winner. She specializes in print design and has won several national awards for her logo, billboard, and mailer designs.
Other sessions: Designs on Democracy: Using Graphic Design to Reframe the Story and Win
Chris McNeil
Chris McNeil is a Senior Graphic Designer at Resonance Campaigns. 2020 is Chris’ tenth electoral cycle, with previous stints at Stearns Consulting, Kaufman Campaigns, Campaign Workshop and the DCCC. If you’re a Democrat, Chris begs that you preview digital ads on a smartphone; if you’re a Republican, desktop screens are fine. He suspects the hype re: Instagram Stories is legit. Chris’ favorite Tik Tok is @tootymcnooty. His daughter Violet is a year old and was not named for the 2018 Pantone Color of the Year. That just sort of happened.