Proven Persuasion: How to Apply Deep Canvassing to Win in 2020 and Beyond
Session Type(s): Training
Training Tag(s): Grassroots Organizing/Campaigns
Starts: Saturday, Aug. 15 11:00 AM (Eastern)
Ends: Saturday, Aug. 15 11:50 AM (Eastern)
Join organizers from People’s Action and The New Conversation Initiative to learn how deep canvassing is being used in 2020 to persuade voters in a lasting way, mobilize big grassroots teams, and win support for truly progressive solutions. Deep canvassing continues to be the only voter engagement tactic proven, in experiment after experiment, to have a large persuasive impact that can last for months or longer. Join us and learn how to defeat Trumpism—and counteract the fear, prejudice, and despair that poison our communities. You’ll learn how to apply this approach in your own work to make your conversations with voters as powerful as the tools you use to reach them.
Trainers
Mehrdad Azemun
Mehrdad Azemun is Senior Strategist at People’s Action, an economic and racial justice organization working in 30 states and at a national level. Mehrdad has over 20 years of experience running electoral and legislative campaigns with immigrant communities at the state, regional, and national/federal level. His roots are in the immigrants rights movement and community organizing.
Mehrdad ran a successful Deep Canvass program in North Carolina, Pennsylvania and Michigan in fall 2019 that focused on immigration and health care. He is helping build People’s Action’s electoral program for this fall.
Mehrdad is an immigrant from Iran.
Other sessions: Using the Race Class Narrative and Deep Canvassing to Beat Trump and Save Our Democracy
Ella Barrett
Ella is one of the country’s leading experts in grassroots innovation and voter persuasion through deep canvassing. She previously served as the National Field Manager at the Los Angeles LGBT Center, where she led the landmark study in collaboration with SAVE Dade. Through this work, Ella and her team proved deep canvassing as an effective tactic to make lasting change in voters’ minds. Ella blends 15 years of organizing and management experience with a love for building healthy, innovative teams and systems to create measurable social change. Currently, on the founding team of the New Conversation Initiative, she is working to transform the electorate by developing models that allow organizers and activists to have compassionate persuasion conversations.
Other sessions: Using the Race Class Narrative and Deep Canvassing to Beat Trump and Save Our Democracy