Broke to Woke Data: Using Data to Advance Your Organizing
Session Type(s): Training
Training Tag(s): Intermediate Online Organizing
Starts: Saturday, Oct. 9 2:15 PM (Eastern)
Ends: Saturday, Oct. 9 3:15 PM (Eastern)
For many activist organizations, the data is unreliable, incomplete — let’s call it broke. As a consequence, we spin our wheels because we don’t have the information we need to be effective; we rely on “vanity metrics” that don’t truly offer any insights about our work; we focus on quantity at the expense of quality. It’s not great. So let’s take your data from broke …to woke. With better data, organizers can understand what is working, improve skills and tactics over time, bring more resources to the campaign, make smarter strategic decisions, and lead more effective teams. We will break down key metrics you need to move members up your leadership ladder and build a data-informed campaign plan.
Moderator
Katie Lyon-Hart
Katie helps social justice organizations of all sizes develop their digital strategy, tools, and data systems for community and labor organizing. Prior to joining O2O Strategy, Katie led data initiatives and communications at Make the Road New York, built program evaluation systems at Propeller, and got a master’s in Urban Planning and Policy at CUNY. In her free time she helps organize tenants—from the Google Sheets to the New Orleans streets.