Did You Get My Message? Changing Texting Compliance and Deliverability in 2021
Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Friday, Oct. 8 2:15 PM (Eastern)
Ends: Friday, Oct. 8 3:15 PM (Eastern)
The rules for texting change a lot. The carriers (TMobile, AT&T & Verizon) released some major updates in 2020 and 2021 that will affect how campaigns and nonprofit organizations use both broadcast and peer-to-peer texting. If your texting program is not in compliance (with 10DLC, Toll-Free, and Shortcode), your messages won’t get delivered. Is this a risk you’re willing to take? Find out what you need to know to make sure your messages are delivered to your target audiences.
Moderator
Sandi Fox
Sandi Fox is the founder of Smart As A Fox LLC, a digital strategy firm and CEO of Smart As A Fox Mobile Messaging, a broadcast text messaging (SMS) platform for small to mid-size organizations and campaigns. She has more than 14 years of digital strategy experience across multiple sectors, including government, political, non-profit, and private sectors. She has developed and managed innovative and effective digital outreach, advocacy and fundraising programs that emphasized results, engagement, deliverability, and audience growth. Some of her current and former clients include Vote.org, American Federation of Teachers, Common Cause, The Lawyers Committee on Civil Rights, Census Counts, 9-to-5, FL Counts, Grandmothers for Reproductive Rights, et. al.
Before starting Smart As A Fox she served as Digital Strategy Manager for Planned Parenthood and Planned Parenthood Action Fund for over three years leading their advocacy efforts. She developed their mobile program that had over 1000% growth through testing, organic and paid acquisition and an emphasis on engagement. Prior to joining Planned Parenthood she served as Director of Online Communications at the Enough Project which does genocide prevention work and Email Marketing Manager at the Center for American Progress and CAP Action Fund.
Other sessions: Mobile-ize Your Base: SMS Strategy, Content and Messaging for Impact