Digital Fundraising 101: Building People Power with Small-dollar Donors
Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Thursday, Oct. 7 3:45 PM (Eastern)
Ends: Thursday, Oct. 7 4:45 PM (Eastern)
Folks all over the country have banded together to fight the impact of the pandemic, combat racism and systems of oppression, and protect our democracy. Small-dollar donors are an important part of this work, forming a powerful base of supporters who are ready to get involved and become agents for progressive change. Digital fundraising experts from ActBlue will show you how to reach these donors by building horizontal relationships, using the theory of change, crafting a strong fundraising ask, and employing cutting-edge digital fundraising tools.
This session is sponsored by ActBlue.
Moderator
Ruby Sarron
In 2015 Ruby began her career dedicated to shifting the power structures of our country. After fundraising with nonprofits for 3 years, Ruby dove head first into the world of political campaigning as the Deputy Training Director for the 2016 Hillary For America campaign in the battleground state of Ohio. In 2017, Ruby moved to EMILY’s List, where she supported the planning and execution of a year-long Run to Win training program empowering hundreds of pro-choice Democratic women to take their first steps in running for office. In 2019, Ruby moved back to her hometown of Boston to build an ActBlue training team! Here, in collaboration with the incredible ActBlue staff, she works to build and deliver content that provides candidates, campaigns, nonprofits and movement leaders the support and resources they need to create and run a digital fundraising program. Ruby currently lives in Maine with her husband Zach and their two cats Mr. Hops and Mr. Squirrel.
Other sessions: Manager Confessions: This Meeting Could Have been an Email