How and Why You Should Treat Your Email Community with Respect
Session Type(s): Panel
Starts: Friday, Oct. 8 1:00 PM (Eastern)
Ends: Friday, Oct. 8 2:00 PM (Eastern)
Many political campaigns and nonprofits have relied on deceptive email fundraising tactics for years. Now, thanks to increased scrutiny from policymakers, regulators, credit card companies, donors and the press, the tide is turning toward ethical email programs that treat supporters with respect. In this session we’ll cover the importance of being honest and accurate in email communications, the potential deliverability consequences of mistreating your email community and the ethics of email program management. This panel will be relevant to anyone who works on email programs for organizations or campaigns and anyone else who has a stake in the success of organizational and campaign digital programs.
Moderator
Josh Nelson
Josh Nelson (he/him) is the CEO of Civic Shout and a Co-Founder of The Juggernaut Project, two companies that help Democratic campaigns and progressive nonprofits grow their opt-in email communities.
Panelists
Amy Chin-Lai
Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Solutions Engineer at Action Network, Amy is one of the backend engineers and specializes in integrations, building advanced features, and email deliverability. She’s been at Action Network since 2017, where she’s helped thousands of digital organizers use their tools in more engaging ways. When Amy is not monitoring email click rates, you can find her listening to true crime podcasts, acting as steward for the Action Network union, and walking her dog, Axel.
Other sessions: The Datapocalypse: How Progressives Can Navigate the Changing Landscape of Data
Gabby Greenberg
Gabby Greenberg (she/her) is a Strategist at Blue State who synthesizes data and audience insights into creative campaigns and technology solutions for some of the nation’s largest nonprofits. She knows that the impacts and influence of unscrupulous email tactics extend beyond any single donor, organization or cause — and believes that good email citizenship is critical to the health of the channel. Previously, Gabby has spoken about ethical email at Organizing 2.0 and Digital Strategy Summit.
Murshed Zaheed
Murshed Zaheed—a senior advisor for Take Back the Court—is one of the top hybrid legislative, policy, and digital strategists in American politics. He has worked and consulted for top nonprofit organizations, corporations, and national campaigns creating winning multi-channel grassroots advocacy campaigns and communications programs.
Prior to founding Pacifica Strategies, Murshed served as the Political Director of CREDO Mobile, a social change-oriented corporation renowned for being a progressive powerhouse of activism and philanthropy. Murshed’s years of experience as a senior leadership aide in Congress include his position as Director of New Media for then-Senate Majority Leader Harry Reid. He was also a member of Gov. Howard Dean’s groundbreaking digital team during his 2003–2004 presidential campaign.
Murshed has a B.A. in political science from UCLA and a J.D. from Boston University School of Law. He is a member of the bars in Washington D.C. and in Massachusetts.