Email Deliverability in a Post-Mail Privacy Protection World

You spend so much time writing emails to your supporters, but how can you ensure that your important messages end up in their inbox? Gmail, Yahoo, and other email providers are constantly changing how they sort your emails, and Apple’s Mail Privacy Protection adds new challenges to the deliverability space. Join Action Network’s deliverability expert Amy Chin-Lai to learn how to ensure your emails get to your supporters every time. We’ll cover how email providers determine what’s spam and what isn’t, how algorithms have changed, and how you can test your email program to ensure deliverability.

Moderator

Amy Chin-Lai

Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Solutions Engineer at Action Network, Amy is one of the backend engineers and specializes in integrations, building advanced features, and email deliverability. She’s been at Action Network since 2017, where she’s helped thousands of digital organizers use their tools in more engaging ways. When Amy is not monitoring email click rates, you can find her listening to true crime podcasts, acting as steward for the Action Network union, and walking her dog, Axel.

Other sessions: Our Values In Action: Union Organizing in the Progressive Movement, How You Can Help Save Email from Spammers and Scammers

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