Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Friday, Aug. 19 4:30 PM (Eastern)
Ends: Friday, Aug. 19 5:30 PM (Eastern)
Writing for the web is different than most other writing you’ve done: you have to consider what you want to say, but also how it will look on different screens and how search engines will interpret it. In this training, you’ll learn how to write in a way that works well for both busy people on mobile phones and busy search engine spiders.
Lesley founded Cornershop Creative in 2012. She has been working on the web since she was in high school and ran her own small web design shop before she could drive. She has extensive experience performing user testing and usability studies, rewriting and improving complex language to appeal to a wide variety of audiences, and helping organizations adopt the right technologies to achieve their goals. Her heart really belongs to nonprofits and small businesses, where she can see the tangible benefits of a healthy web presence: donations, connections, engagements, and sales.