From Training to Trending: How to Build and Activate a Team of Trusted Messengers
Session Type(s): Training
Training Tag(s): Intermediate Online Organizing
Starts: Saturday, Jul. 15 3:45 PM (Central)
Ends: Saturday, Jul. 15 4:45 PM (Central)
Room: Astoria
Whether you’re trying to get out the vote, invite people to join a rally or collecting petition signatures, a grassroots social media team that is inclusive of all communities is your key to success. By learning how to build, train and activate a diverse team of trusted messengers to mobilize their personal networks using our tried and true best practices, you can reach an exponential number of people you won’t find on your own targeted list. Creating a low barrier to entry volunteer role for your supporters not only grows your base, it expands the communities you are able to reach. Let us show you how to build your team using recruitment tactics, volunteer trainings and ways to distribute messaging toolkits.
Trainers
Gabriela Diaz
After 16 years teaching everything from AP US History to Social Action in Houston’s public schools, Gaby joined Everytown for Gun Safety. Her experience as a volunteer with Moms Demand Action for 5 years taught her how to bridge the gap between ideas and action on the field. She’s worked to expand resources and trainings in Spanish, diversify the digital platforms used to activate volunteers, and manages the growth of the grassroots social media state teams.
Lisa Hendricks
As a gun violence survivor, Lisa Hendricks has spent the last 6 years building, training, & running the grassroots social media teams for Moms Demand Action & Everytown. Using her background in Education, Gender Studies, & Hospitality Management she continues to scale team membership.
She designs strategies & guidance that empower her over 7k members to shape the national gun violence prevention conversation and consistently trend on Twitter. Her teams have a collective voice too loud to ignore.