We all want to see progressive change happen ASAP. But too often we lose the messaging battle to the right—by reacting within the boundaries they set, leading with numbers and...
Posted by | June 2, 2022
Knowing how to talk to voters about critical issues like race, health care and health inequities, taxes, abortion, and immigration begins with an accurate understanding of how the mind and...
Posted by | June 2, 2022
Join us for a counter-disinformation training examining what disinformation is and why you should care about what happens online. We will look at key tactics right-wing actors use to move...
Posted by | June 2, 2022
This workshop, led by disinformation researchers from Voto Latino and APIAVote, will show attendees how to incorporate anti-disinformation narratives into their strategic communications and programming plans. We'll share key findings...
Posted by | June 2, 2022
Narrative and cultural impact for collective liberation requires active reflection on how we uplift, support, and engage communities. In recent years, we continue to see a heightened demand—from audiences and...
Posted by | June 2, 2022
Conventionally, writers and creators have tested messages at the last stage of production, such as which color in the background of a mailer or campaign advertisement is most likely to...
Posted by | June 2, 2022
With 2022 advocacy, fundraising and GOTV outreach campaigns around the corner, we all know text messaging (SMS/MMS) will be front and center as a component of most campaign strategies. Whether...
Posted by | June 2, 2022
Potential volunteers are online, and we can give them something meaninful to do there. Let's organize your supporters to deliver your messages and calls to action on social media. This...
Posted by | June 2, 2022
Memes are an important aspect of the digital zeitgeist. They tell you what the internet thinks and helps to create talking points about the moment. In this training, we'll show you how we use memes to push our movement forward. Unions often create memes to push our message of worker solidarity and a fair economy. Learn about the methods we use to create, distribute and use memes to build worker power!
Posted by | June 2, 2022
In today’s media environment where digital branding is pervasive, a different strategy needs to be adopted to engage and excite users. One key strategy is building an engaged online community...
