Training

Posted by | August 18, 2021
From the Brain to the Ballot Box: Three Principles of Effective Messaging

Knowing how to talk to voters about critical issues like race, health care and health inequities, taxes, abortion, and immigration begins with an accurate understanding of how the mind and...

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Posted by | August 18, 2021
People Before Polar Bears: Climate Messaging that Resonates in BIPOC Communities

Let's talk about climate change in a way that humanizes frontline communities and the folks who are the most impacted. We'll evaluate several national campaigns, discuss their messaging tactics and...

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Posted by | August 18, 2021
Community Safety Reimagined: Tools for Talking About Defunding the Police

Police in the U.S. killed 7,666 people between 2013 and 2019, according to data compiled by research group Mapping Police Violence. Despite making up 13 percent of the country’s population,...

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Posted by | August 18, 2021
Breaking it Down: Translating Complex Policy Issues to Build Our Movement

Too much wonky policy talk will turn your audience off—and keep you from building the future you want. Sure, we need to care about the details but we also need...

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Posted by | August 18, 2021
Presenting for Impact (on Camera and IRL!)

How do you come across when you communicate—and how could you be more effective? We'll introduce presentation practices and principles that will help with a range of scenarios: doing media...

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Posted by | August 18, 2021
Stop the Press Conference Facepalm!

Organizers, candidates, and org members are the faces and the voices of our movements, and keeping them focused can be a challenge. We'll look at examples of mistakes I've seen...

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Posted by | August 18, 2021
Winning Messaging on Antisemitism: New Message Guide and Tools

We must be more effective in confronting antisemitism–when the Right embraces it and when Republicans use it as a tool to divide us. Our response to antisemitism is an important...

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Posted by | August 18, 2021
Intersections of Our Lives: Shaping the Narrative

Communities of women of color—Black women, AAPI women and Latinas—share certain interests about reproductive justice. We'll share data we've gathered about their political priorities and engage you in a discussion...

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Posted by | August 18, 2021
GOP Racist Attack Ads Are Coming (Again): How to Track and Respond

Since 2017, Republicans at all levels have made attacks on immigrants a key message in their campaigns. Those efforts have backfired but immigration was the tip of the spear. These...

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Posted by | August 18, 2021
Is this a Crisis? How to Decide and Respond

We work in a highly-engaged, easily-enraged communications environment. We are surrounded by crisis all the time; poverty, racism, inequity and injustice are all clear and present dangers. Should we react...

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