Training

Posted by | April 25, 2019
Next Level Content Creation and Optimization

It’s the biggest unrecognized opportunity on every website. While most website managers, brand managers, and content strategists spin their wheels every month on something new, they overlook what their existing...

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Posted by | April 25, 2019
All the Facebook News You Should Use

Love it, like it or hate it, the need to use Facebook in our organizing work isn't going anywhere anytime soon. From pages to groups to advertising, there are constant...

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Posted by | April 25, 2019
How Immigrants are Using Facebook Messenger to Build a Movement—and How You Can Too

Facebook Messenger bots are an exciting new tool for growing and engaging your online audience through campaigns. In this session, organizers will present a case study of how Messenger bots...

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Posted by | April 25, 2019
Email Going to Spam? Learn Deliverability from the Experts

You spend so much time writing to your supporters, so it’s a shame when your important messages end up in their spam folder. Join deliverability experts from Twilio SendGrid, the...

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Posted by | April 25, 2019
What is Absorption? Turning Mobilizing into Organizing at Scale

Something happens, and millions of outraged people take to the streets in powerful mobilizations that bring people from all walks of life together. Flash forward a few weeks later and...

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Posted by | April 25, 2019
You’re Better than Boosted Posts: Digital Ads 101

What if I told you that boosted posts only reach 16% of Facebook users? Many campaigns, causes and organizations are constantly looking for ways to reach more voters online through...

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Posted by | April 25, 2019
Diversifying Our Lists: Acquiring “Hard-to-Reach” Communities with Smart Targeting and Relevant Creative

For our progressive movement to win, we know that marginalized communities—including people of color, queer and trans communities, working people, and women—must be centered, especially in our digital programs. Unfortunately,...

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Posted by | April 25, 2019
Creative Digital Advertising for Advocacy and Politics

You know how to boost a Facebook post, but do you really know the many ways that digital ads can support your advocacy or campaign? This training will cover innovative...

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Posted by | April 25, 2019
So Many Social Media Platforms, So Little Time

Instagram, Snapchat, YouTube, Facebook—the number of social media networks that activists are using to organize on is vast, and it's tempting to try to use them all. But you don't...

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Posted by | April 25, 2019
Extraordinary Goals, Revolutionary Futures: Moving from Inclusion to Decolonization in Organizing

Building momentum in the face of ever-growing regressive forces is challenging, especially with people who are often left out of mainstream campaigns and organizing. How can we activate new people...

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