Training

Posted by | May 22, 2018
How to Grow Your List in 80 Days

When it began, Tom Steyer's Need to Impeach campaign started with exactly zero names. Join the team that built the Need to Impeach community into a 5 million person strong...

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Posted by | May 22, 2018
Beyond A/B Testing: Upping Your Digital Analytics Game

More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing, and making data-informed decisions. But is there more you could be...

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Posted by | May 22, 2018
F**k Petitions: How to Do Principled and Personalized Digital Work in an Increasingly Crowded Online Space

We'll walk through how to develop principles for your digital communications that align with the same strong values you hold when building and maintaining offline relationships. We'll discuss the downsides...

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Posted by | May 22, 2018
Digital Organizing Tools Overview

Since 2016, many new organizing tools have been created—but which ones actually work and how will they change how we organize in 2018? We ran the digital organizing program for...

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Posted by | May 22, 2018
Social Listening Matters: How Understanding the National Conversation Will Help Us Win in 2018

While the right uses social media to label voters for manipulation, progressives are better served in the 2018 elections and beyond by using social media to better understand what issues...

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Posted by | May 22, 2018
Using SEO for Social Change, Profit and Fame

SEO is straight-up magical. It's free, easy and can drive millions of visitors to your website. We'll show you how we used SEO to secure top Google placement for almost...

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Posted by | May 22, 2018
Building Story-Shifting GIFs

Do you think GIFs are the smallest unit of change? We do! We'll share strategies for creating compelling GIF stories to intervene and change popular discourse around issues that affect...

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Posted by | May 22, 2018
Infographics for Social Change: How to Tell Compelling Visual Data Stories

Become a graphic ally! Learn how to tell visual data stories to inspire policy change and mobilize information at the grassroots level. In this hands-on workshop, we'll explore and apply...

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Posted by | May 22, 2018
The Facebook Algorithm: Friend, Not Enemy

In recent months, Facebook has made some significant changes to their NewsFeed algorithm. To many, this is nothing but frustrating, but data shows that if you understand how the algorithm...

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Posted by | May 22, 2018
Cutting Through Inbox Clutter with Mobile-First Email Design

Email remains the workhorse of any digital campaign—it drives smaller donations, grassroots actions, and audience engagement. But what makes your email program unique? How can you make sure your messages...

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