Great actors save mediocre plays—but great plays never save mediocre actors. What is more memorable: the message or the messenger? In today's celebrity culture, skilled media talent dominates the narrative....
Great actors save mediocre plays—but great plays never save mediocre actors. What is more memorable: the message or the messenger? In today's celebrity culture, skilled media talent dominates the narrative....
Many multi-issue organizing groups, even some with impressive scale, work on issues that deeply impact women but don’t use an explicit gender lens in determining their strategies, messaging or policy...
Organized racist movements use sophisticated messaging platforms to advance their bigoted agenda. Pushing back in this political climate requires effective, consistent messages to marginalize your opponents, frame the issue based...
Join us to identify common challenges in getting your supervisors and co-workers to help you be successful. We will discuss buy-in, managing up, “proof of concept,” peer-to-peer informal training and...
You only have one chance to make the most of one of the biggest moments of your online campaign. A successful launch offers an opportunity for huge gains—and failure to...
These days, you can build a website for just $5. You can deliver hundreds of thousands of petition signatures for the cost it takes to print them. You can focus...
Can a c3 lose its tax status over a careless tweet? What happens when a politician “likes” your organization’s Facebook page? Social media can help an organization shape public policy,...
Websites are an integral way to communicate with your audience and engage them to take action, from signing petitions to donating money to spreading the word about your organization. But...
How do the mass popular social movements of our time, from Occupy Wall Street to Black Lives Matter, create new opportunities for decision-makers, organizations and political figures to make social,...
As activists and organizers, we know the challenges that can arise in effectively communicating and getting the outcome we desire from conversations or meetings. We too often get in our...