Progressives too often lead campaign messages with facts, policy abstractions or the problem itself, losing the public's attention and failing to move anyone to action. The solution is to ground...
Posted by | April 14, 2015
Using media is a must for activists. But how do you select the best story to catalyze action? Do you want to bring people of different perspectives together, or drive...
Posted by | April 14, 2015
Media appearances are performances. To be a good performer, one needs tools and techniques. This session will teach the tools and techniques used by professional actors to create star presence....
Posted by | April 14, 2015
Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how...
Posted by | April 14, 2015
The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape? Creative integrated (earned, paid, social) campaigns...
Posted by | April 14, 2015
Spanish language media outlets are springing up throughout the country, and if your issue or candidate is not appearing in these outlets, you're not communicating with a significant and important...
Posted by | April 14, 2015
All successful campaigns share some basic elements that help you win, but if you are running a bilingual campaign, there are important steps to take to help you engage Spanish-speakers...
Posted by | April 14, 2015
Social media can be a fickle and frustrating beast, especially for organizations that don’t have a lot (or any) money, staff or time to put into mastering its constantly changing...
Posted by | April 14, 2015
So you want to make a difference. Now what? This training will help you develop a common vocabulary and methodology to put together a winning campaign strategy. We’ll help you...
Posted by | April 14, 2015
Can a c3 lose its tax status over a careless tweet? What happens when a politician “likes” your organization’s Facebook page? Social media can help an organization shape public policy,...
