Training

Posted by | April 8, 2013
Zero-Dollar Targeting

Analytics isn't just for PhDs or campaigns with billion dollar budgets. Using logistic regression in Stata, participants will learn how to make a model that predicts the likelihood that individual...

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Posted by | April 8, 2013
The Most Epic Subject Line Writing Workshop in the History Of NN13

Your headline is the entry point from Facebook—where everyone is—to your site—where not everyone is. We'll teach you to write headlines that will make people actually click on them from...

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Posted by | April 8, 2013
10 Secret Ways To Make Your Stuff Maybe Go Viral If You Are Really Lucky

You can't make everything go viral. We both know that. You're boss doesn't though. Let the hacks from Upworthy teach you how to win on the social web, thereby growing...

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Posted by | April 8, 2013
What the F*** Do We Know? Applying Scientific Research to Elections

Don’t be that person who’s all, “Well, I did X on this race and we won...” Sure, we may have been involved in politics for years but really, what the...

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Posted by | April 8, 2013
Confessions of a Digital Hit Man: Tips and Tricks for Meme-ing the Opposition Online

Matt Ortega designed and developed a slew of popular, creative and witty sites in the 2012 election cycle, many within minutes of watershed moments in the campaign. Within 90 minutes...

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Posted by | April 8, 2013
Introduction to Legislative Advocacy: How to Effectively Lobby Your Elected Leaders

Learn tips for effective advocacy from the perspective of a past elected official staff member and successful grassroots organizers. The focus of this training session will be on Congressional and...

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Posted by | April 8, 2013
Shake It Up: Getting Savvy and Successful at Driving Organizational Change

Do you feel your organization is falling behind or even failing at its purpose? Do you feel organizational change has become harder to achieve? Many progressives feel this way, yet...

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Posted by | April 8, 2013
Influencing Public Policy in the Digital Age: Legal Rules and Regulations for Social Media

Nonprofits are built on a foundation of relationships, and tools like Facebook and Twitter allow nonprofits to expand our relationships and our worlds. But new tools come with a tangled...

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Posted by | April 8, 2013
The Online Laboratory: Perfecting Your Outreach Through Email Testing

Every email list is different, so how do you know what to say? What messaging will motivate your supporters the most? What subject lines will grab their attention? Which email...

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Posted by | April 8, 2013
Presence and Authenticity: The Key to Being a Media Star

Media appearances are performances. To be a good performer, one needs tools and techniques. This session will teach the tools and techniques used by professional actors to create star presence....

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