Fact: You are the worst predictor of what content will go viral in the world. Learn how to optimize your headlines and content, double your Facebook fans and increase user engagement. Hang...
Posted by | April 6, 2012
This session will offer training and tips in the basics of investigative journalism, with special emphasis on election-year issues.
Posted by | April 6, 2012
So you have a blog, some social media profiles and can write decently, but now it's time to use those tools to create quality content that engages readers and advances...
Posted by | April 6, 2012
Set unrealistic deadlines! Don’t define your intended audience! Refuse to make decisions! Many of the ways you can mess up your new website or redesign are identical to the ways...
Posted by | April 6, 2012
Grassroots marketing used to mean going door-to-door or sending out mail, but today it is just as likely to involve YouTube or Pinterest. How can we tell which method of...
Posted by | April 6, 2012
This session is a rapid-fire introduction to several important functions of Microsoft Excel, all of which will help you digest, manipulate and display data quickly and easily. Aimed at an...
Posted by | April 6, 2012
Data-Driven Design for Progressive Organizations: 10 Engagement Metrics You Probably aren’t Tracking
We'll share 10 often overlooked web, social media and email metrics you can use to improve your social bottom line (in terms of actions taken, money raised, etc.). More than...
Posted by | April 6, 2012
New scientifically effective proven campaign tactics from the Analyst Institute. Randomized controlled experiments have been used by academics and political organizations for the past 10 years to uncover what works...
Posted by | April 6, 2012
This session will guide you in the basic to intermediate, with some tidbits of advance strategies for using Twitter to promote campaigns of every type. We’ll discuss awareness/issue campaigns that...
Posted by | April 6, 2012
Molly Katchpole took on Bank of America's $5 fee. Katy Butler fought to give “Bully” a “PG-13” rating so students can see the film. Saudi women successfully got the world’s top diplomats,...
