Allison Weston is an Account Executive in the Interactive Department at Chapman Cubine Adams + Hussey (CCAH)—an award winning multichannel direct response firm specializing in nonprofit fundraising. With a passion for social and environmental change, Allison works with clients from diverse verticals to help them advance their online fundraising programs. Previously, Allison grew the online fundraising and business partnership marketing programs at the Sierra Club. From launching cross-channel marketing campaigns with a focus toward optimizing online communications to implementing innovative list growth projects, Allison is constantly looking for ways that digital strategy can both enhance all channels and be mission-aligned. When she’s not working on fundraising and marketing, Allison can be found enjoying the outdoors with family and friends.