Amelia Showalter is the former Director of Digital Analytics at President Obama’s re-election campaign. She led a cutting-edge Digital Analytics team that designed and implemented hundreds of experiments to improve the performance of all types of digital outreach. Before the Obama campaign, she provided data analysis and microtargeting to dozens of campaigns as a strategist at Changing Targets Media and MSHC Partners. Her new mission as a solo consultant is to bring the Obama campaign’s culture of rigorous testing and analysis to progressive organizations, campaigns, and firms.