Annie Leonard is the Executive Director of Greenpeace USA an independent environmental organization which uses research, creative communication, non violent direct action and people-power to advance environmental solutions. Prior to this role, she created The Story of Stuff, a hit 20-minute web film and book that take viewers on an eye-opening tour of the often hidden environmental and social costs of our consumer driven culture. The Story of Stuff film has generated over 40 million views in more than 200 countries and territories since its launch, making it one of the most watched online environmental-themed films to date and sparking a much needed conversation about patterns of consumption today. She is currently partnering with Jane Fonda on their Fire Drill Fridays project to inspire more people to join climate activism.