Axel is the founder, director and producer of Cuéntame, a non-profit media organization for the Latino community. He also runs MetaforaPolitica.com, a blog en español that serves as a forum for public opinion. His use of multimedia platforms invites the online gente to get involved in their communities, instigating political action. For over 10 years, Axel has been active on diverse campaigns issues from nuclear disarmament, environmental protection, immigration to human rights and Latin American affairs, with an emphasis on using film and visual mediums to do so.