Carol Davidsen is currently co-founder at cir.cl, INC, a socially integrated marketplace for used goods and was previously the Director of Integration & Media Targeting at Obama for America leasing development efforts of Narwhal & The Optimizer. Narwhal was a real-time data integration and API platform that fused together facts about multiple identities into a single unified profile. The Optimizer was an analytics tool that combined target data, viewership data, local and national commercial inventory rates, and behavioral analysis to discover untapped and efficient commercial inventory. Prior to campaign life Carol spent 13 years working on enterprise software solutions for the cable & telecom industries. Six were working as product manager for a startup acquired by Microsoft. Their product was an audience measurement collection agent for settop boxes and targeted media ad exchange. She also spent seven years doing technical implementation and integration of account management, billing, and provisioning software.