Douglas Herman is a veteran political strategist, running The Strategy Group's Los Angeles office. Political candidates, progressive organizations and elected leaders in California and across the country rely on Doug’s extensive political expertise to guide their work and communicate effectively with decision makers, the media and voters to win campaigns. Doug was a lead mail strategist for Obama for America in the 2008 and 2012 campaigns. He is also the lead strategist for the California Labor Federation’s Million More Voters cutting-edge micro-targeting program. In 2012, Doug served in a lead role to help defeat California’s Proposition 32. Doug’s work in the research phase of the campaign led to a strategy centered on redefining the ballot initiative, leading to a 14% victory margin. In addition, Doug serves as a political advisor to L.A. Mayor-Elect Eric Garcetti, CA Assembly Speaker John A. Pérez and Congressman Henry Waxman.