Norberto Briceño is a graduate of NYU Tisch School of the Arts, where he majored in Theater and Latin American studies. In 2014, he joined BuzzFeed as a staff writer, and later became an editor with a focus on true crime, geek culture, and Latinx news. In 2016, he co-founded Pero Like, BuzzFeed's flagship Latinx channel, where he produced viral video content for the Latinx community. During his time there, Pero Like garnered over two million likes on Facebook, and one million subscribers on YouTube. He currently serves as the Director of Social Media for Voto Latino, making sure everyone registers to vote this November.