Phil is the Director of Online Intelligence at LunaMetrics where he works with a wide variety of customers from Fortune 500 companies to small non-profits. His diverse background in IT enables clients get the most out of their analytics, helping them to improve conversions and better understand what all that analytics data means. An experienced entrepreneur, since 1995 he has founded three companies, including one of the first search engines for used cars on the Internet, Used Cars On-Line, a popular online budget and the first social beer tracking app, which was acquired in 2011.