Rachael is an accomplished Digital Director and Non Profit leader who has recently decided to make everything more exciting by creating a whole new field. She is now a community taxonomist at NationBuilder. Passionate about the intersections between communities and strategies, online and off, she is responsible for mapping and creating a shared understanding of people, organizing and the online sphere. Most recently, Rachael served as digital director on the Marylanders for Marriage Equality campaign, where she helped win marriage equality at the ballot box for the first time in world history. As digital director, she managed a robust team, raised a significant portion of the campaign budget online, grew a list 9900%, coauthored a study with Google and much more. From being a psychotherapist to starting non profit organizations, she has had a varied, intense and passionate career and is always eager to do the next impossible thing.